2017 April Newsletter

 

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The All New 2018 Honda Odyssey
The all-new 2018 Honda Odyssey gives carpooling families more imaginative solutions than ever. Available CabinWatch technology utilizes a ceiling camera and night-vision technology, so you can keep track of your kids in the rear seats at any time of day.

And, if you sign up now, you can select the “allow a dealer to contact me” option and become one of the first to know when the 2018 Odyssey goes on sale.

New Vehicle Specials
*Stk#72F5074. 36 month closed end lease. 2017 Civic Sedan LX CVT: MSRP $20,375 – FC2F5HEW, $3499 trade or cash down. First payment, $595 acquisition fee, taxes and DMV fees due at signing.12,000 miles/year. $0.15 overage. To qualified buyers through AHFC. Offer valid through 5/1/2017.
**36 month closed end lease. 2017 Civic 5door LX CVT: MSRP $21,335 – FK7H2HEW, $3499 trade or cash down. First payment, $595 acquisition fee, taxes and DMV fees due at signing.12,000 miles/year. $0.15 overage. To qualified buyers through AHFC. Offer valid through 5/1/2017.
Anniversaries
Service Tips
Why Is It Important To Wash Your Car Regularly?

General Maintenance
As you clean your car’s exterior is a perfect time to check for things that may be working loose such as license plates/frames; headlight and taillight lenses; mirrors; valve stem caps; hub caps and antennas.

It pays to use the time down on the ground while cleaning the wheels to take a peek underneath the chassis to be sure you have no loose or broken cables or hoses. A worn or broken brake fluid line, for example, is not something you want to find out about while driving.

While washing the car, pop the hood and take a look inside the engine compartment. Look for loose wires; broken cable ties; you don’t want a wire hanging and getting snarled in the fan; loose connections on the battery; loose connections on the air cleaner cover, and so forth. Check to be sure there is no corrosion built up on the battery connections as well.

Exterior Finish
Your car is metal. Well, mostly metal, although a lot of plastics are being used these days in such places as bumpers, the linings of the wheel wells and some trim parts. Metal is known to rust. The paint protects the car from the elements, forestalling the process of rusting. The paint is in turn protected by a clear coat, which is what gives the shiny-looking finish to the paint.

Pay attention the next time you see an old beat-up car. The clear coat is all worn off, and the paint is dull. It looks like a primer coat instead of the finish coat of paint. New finish-coat paint will be somewhat shiny by itself, but not nearly as much as after the clear coat is applied. Dirt dulls the finish.

What Makes Dirt Stick?
As you drive, and even while you are parked outdoors, dust and dirt blow around and land on the car. Now, believe it or not, even on a dry day, and especially overnight, there is moisture in the air. Unless you live in an absolute desert, there is going to be moisture. When that moisture hits the dust that has settled on the finish, it makes it sticky, and you cannot now “blow it off.” After a few days or a week, depending upon your climate and how much dust is blowing around, you will notice a dirty film start to appear, even though the car may not yet look very dirty from any distance.

Even in a large city, where all the natural dirt is pretty well paved over, there is still dirt and dust blowing around. The source, instead of Mother Nature’s dirt may be particulate matter from bus exhausts; construction debris; rubber dust from all the tires on the roads themselves, and so forth. These kinds of dirt are even stickier than “regular” dirt, and stick by themselves without the help of moisture. Add the moisture, and you have a very dirty car. That dirt is damaging to the finish.

There are also run-ins with those rude birds who never like the color of any car, and try to re-paint it to their own tastes. Bird poo is highly acidic, and will etch the clear coat and paint. Get it off as soon as you notice it, even if it is not a regular wash day.

How Does Dirt Damage the Finish?
As dirt builds up, it traps moisture. That moisture and dirt on the bottom layers are now in continual contact with the clear coat. As you drive down the freeway, the wind generated by your speed is enough to move that dirt around some, and as it moves, it makes tiny scratches in the clear coat. Over time, those tiny scratches become larger ones, and then the real trouble begins.

Once the clear coat is damaged, the dirt and moisture are able to seep underneath, and begin to lift and destroy the clear from underneath. Once the clear coat is gone, there is nothing to protect the paint, which is the next thing to begin to be abraded by the action of dirt and wind which continue to scratch the paint.

Once the paint is damaged, you’re down to the bare metal…and now the problems get worse. A scratch in the paint may be minor, but if it goes all the way through the paint, and exposes any metal at all, even if it’s too small to see with your naked eyes, that moisture and dirt now start working their devilment upon the metal.

Regular washing along with other routine maintenance helps retain your car’s resale value.

What Happens If You Don’t Wash the Car Often Enough?
Well, if you are very lucky, and live in a fairly dry area, maybe not much. You might consider that you have a protective coat of mud instead of a clear coat.

Ironically, the older the car, the more likely you may be to get away with this approach for a time However, the newer cars, with our modern emphasis on doing everything faster they have thinner coats of paint and thinner clear coats.

Besides that, the appearance of the paint is a factor in the trade-in value, so it behooves you to keep it nice-looking. The salesman will likely assume that if you couldn’t even be bothered to wash the car, then there are probably other things wrong with it, including a lack of routine maintenance, which could result in mechanical issues.

Today’s cars are almost designed to be throwaway vehicles; as much as our corporations are dealing out planned obsolescence. They don’t expect people to keep a car for 10, 15 or 30 years as people used to do; they expect you to trade it in for the latest model.

The paint jobs are made to match that expectation, so to keep your car looking shiny and new!

Call us today at 585-299-2695 or go to our Service Department page online!

Stay Tuned…
Upcoming Events
April 14: Red Wings Opening Weekend – www.redwingsbaseball.com
April 16: Easter
April 22: Earth Day
May 6: Imagine RIT Innovation & Creativity Festival – www.rit.edu/imagine


www.RalphHonda.com

Sales Department                                          Parts Department                                         Contact Us
Monday – Thursday: 9am – 8pm                     Monday – Thursday: 8am – 8pm                   Ralph Honda
Friday – Saturday: 9am – 6pm                        Friday – Saturday: 8am – 5pm                       3939 W. Ridge Road
Sunday: Closed                                             Sunday: Closed                                            Rochester, NY 14626Service Department                                       Body Shop Department                               Toll Free: 800-373-1280
Monday – Friday: 7am (Vehicle Drop Off)       Monday – Friday: 8am – 5pm                        Phone: (585) 225-3200
Monday – Thursday: 8am – 8pm  (Techs Available)                                                            Fax: (585) 723-0416
Friday – Saturday: 8am – 5pm
Sunday: Closed
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