2014 March Newsletter

Honda News

Honda is the Most Durable, Longest Lasting

Brand in its Class for Past 25 Years

JAN. 13 – Honda vehicles are the most durable and longest lasting of any

mainstream automotive brand*, according to Polk vehicle registration statistics from 1988-2012. No other mainstream brand had a greater percentage of vehicles on the road than the Honda brand. In the mainstream segment, an industry best 75

percent of all Honda vehicles sold in the last 25 years were still on the road.

“One of the most important considerations for a new vehicle purchase is how long that vehicle will last and this study demonstrates that Honda quality and reliability is not just part of our hard-earned reputation but represents our industry-leading performance on the road,” said Michael Accavitti, senior vice president of automobile operations for American Honda. “If consumers want the most durable, longest lasting mainstream brand, Honda vehicles are the clear choice.”

The quality and reliability of Honda vehicles is a major factor in their long-standing leadership in earning key industry value awards. For instance, for the second year in a row, Honda won ALG’s top honor of Best Mainstream Brand in its annual Residual Value Awards for vehicles that are predicted to retain the highest percentage of their original price after a conventional three-year period. Honda has won the top honor more than any other automaker — a record eight out of 11 years they’ve awarded a mainstream brand. In 2013, Honda also earned multiple awards for individual models for Best Resale Value from KBB.com and Best Retained Value from Edmunds.com.

*Durability based on longevity. Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands. Do you have a suggestion, question or comment about this st

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New Vehicle Special

2014 Honda CR-V LX

$205 per month lease for 36 months!

*AWD 5 door, MSRP: $25,025. Model Code: RM4H3EEW. 36 month closed end lease. $1500 trade or cash down. First payment. $595 acq. Fee. Taxes + DMV fees due at lease signing. 12,000 miles/year. $0.15 overage. To qualified buyers through AHFC. Offer valid through 4/3/14.
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Work Anniversaries

Tom Driver: 3 years, Bobby Meyers: 10 years,

Max Harrington: 15 years

Service Specials & Tips
We check your battery every time you come in for service, but do you ever wonder what the results really mean? See the chart below for what results are possible and why our recommendations vary.

Below are the 4 possible battery test

results from the ED-18 or GR8 diagnostic tester:

Congratulations Ralph Team Members

Congratulations to the following Sales Consultants (listed right to left) for their

dedication and commitment to the Honda brand.

Dave Moffett – Gold Master

Gary Schwab – Silver

Tony Bianchi – Silver

Ben Burrell – Gold

Elvis Pagan – Silver

Honda recognizes Sales Consultants who exemplify leadership and commitment to the Honda Brand. To attain one of the three membership levels, they had to fulfill training requirements, meet sales objectives and surpass the required Sales and Delivery score. Gold master is achieved by achieving the Gold level three times including current year.
St. Patrick’s Day
Did you know?

During St. Patrick’s time Ireland’s National color was blue. Green didn’t become popular

until the late 19th century.

Ireland’s Nicknames are:

-Emerald Isle (most popular)

-The Old Sod

-Four Green Fields

-The Bower

Leprechaun is really a shoemaker with a reputation for being rich but mean.