Please be assured that at Ralph Honda ("the dealership, or dealer"), we respect your privacy. This privacy policy describes:
- What information we collect from visitors to our website
- How the collected information is stored and treated once collected
- How the collected and stored information is used to optimize the website
- What security measures are taken to protect the data we collect and store
- If the information is shared and whom it is shared with
Information Collected
Ralph Honda collects information from visitors to this website with the intention of using this information to improve and optimize the site based on user preferences and usage patterns. Information collected in the process includes, but is not limited to items such as:
- usage statistics
- pattern of page visits and the exact pages you visited on the website
- length of time spent on various pages and on the website
- how you were referred to the website
- your internet service provider information
Information Gathering Technology
Ralph Honda may use cookie technology and other information gathering technologies as a method to collect anonymous usage statistics during your site visit.
Contact Form Information
Throughout the website, the opportunity is given to make inquiries such as but not limited to the following:
- the possible purchase of a vehicle through the Quick Quote form
- the possible purchase of vehicle parts, accessories, or finance options
- the scheduling of a service appointment
- the creation of a general inquiry
- the request to have an appraisal of a vehicle you may considering trading in as a part of the purchase process through the Trade-in Value form
- a credit application authorizing a credit check for possible finance approval for a new or pre-owned vehicle purchase
Completion of these forms is completely voluntary and not required to make or inquire about a purchase at the dealership. The information collected in these forms is submitted directly to the dealership and is read and interpreted by dealership staff and associated personnel.
Third Parties
The information collected and submitted by you is sometimes shared with third parties for the purpose of fulfilling a request originated by you, or to complete sales or marketing activities on behalf of Ralph Honda. For example, we may provide the information submitted on the credit application form to a credit reporting agency to obtain a credit score in an effort to determine eligibility for obtaining a loan to complete a vehicle purchase. Sometimes third parties are used to carry out marketing activities such as follow-up direct mail and/or email communications (with consent). Any third party organizations used in any of these processes are bound by confidentiality agreements regarding the use of this data.
Information Disclosure
While third party information systems are used to store any data collected, the data is not shared with any unaffiliated third parties for their independent use without your permission. Ralph Honda however, will disclose information collected as a result of your site visit if/when required by law, for the purpose of trial or other litigation and in an effort to resolve a dispute. Your information will NOT be sold, rented or given to anyone and access to your data is restricted to employees of Ralph Honda, contractors, and other agents approved to carry out business on the behalf of Ralph Honda as approved by dealership management staff.
Information Safeguards
While no guarantees can be given that the information collected and stored is completely safe, measures are taken to protect and provide reasonable safety to information stored in our system. The measures may include, but are not limited to:
- general/strong username and password security
- encryption
- user-level restriction of access to data
- user account permissions and disabling of user accounts based on information security policies
- physical security to various locations on the dealership premises
Credit Application Data Security
The information collected on the credit application form includes a social security number, which is typically required to perform a credit check to determine eligibility in obtaining a loan. The information collected on this form is encrypted as a part of the submission process and while stored in a database. Both a decryption mechanism and a username and password are required to retrieve the data submitted on the credit application form and are handled by internal dealership staff once the decision is made to perform an actual credit check.
EdgeOne Technologies
This website was designed and is managed by EdgeOne Technologies, a third party organization contracted by Ralph Honda. This organization is responsible for providing services such as website design, development and technical support and as such has backend (unrestricted) access to the website and all information collected from its usage. EdgeOne Technologies provides IT and marketing consulting services to Ralph Honda and is bound by a confidentiality agreement and cannot share/rent or in any way sell data collected or stored in any of the Ralph Honda information systems.
Questions or Inquiries Regarding this Policy
If you have any questions or require clarification on any of the points covered in the Privacy Policy, please direct your inquiry to Les J. Eccleston at lesj@edgeonetechnologies.com, or to Les at the dealership at 866-230-8208.
